Meta, the company formerly known as Facebook, has recently appointed Vikas Purohit to lead its business operations in India. This is a significant move for Meta, considering India’s booming digital advertising market. Let’s delve deeper into this appointment and what it means for Meta’s future in India.
Who is Vikas Purohit?
Vikas Purohit brings over two decades of experience in senior business, sales, and marketing roles. He has worked with leading companies like Tata CLiQ (where he served as CEO), Amazon (instrumental in leading Amazon Fashion), Reliance Brands, Aditya Birla Group, and Tommy Hilfiger.
What is Purohit’s New Role at Meta?
Purohit takes on the title of Director, Global Business Group in India. This means he’ll be responsible for overseeing Meta’s relationships with key brands and advertising agencies in the country. His primary focus will be on driving revenue growth for Meta’s various platforms.
How Will Purohit Drive Revenue Growth?
Purohit’s strategy will involve two main aspects:
- Collaboration with Brands and Agencies: He will work closely with India’s biggest brands and advertising agencies to develop strategic partnerships and encourage them to leverage Meta’s advertising tools effectively.
- Media and Creative Ecosystem Engagement: He will also focus on fostering strong relationships with media and creative agencies. This will help Meta ensure wider adoption of its digital tools among advertisers.
Why is India Important for Meta?
India is a crucial market for Meta due to its rapidly growing digital advertising sector. According to reports, Meta’s India ad revenue witnessed a significant 74% YoY rise in FY22. This growth is attributed to the increasing adoption of digital advertising solutions by Indian companies.
What Teams Will Report to Purohit?
As Director, Purohit will have several key teams reporting to him, including:
- Meta’s business vertical teams
- Agency teams
- Business solutions teams
This structure places him at the forefront of Meta’s business operations in India.
What are Purohit’s Qualifications for this Role?
Purohit’s extensive experience in sales, marketing, and e-commerce makes him well-suited for this leadership position. His prior success in driving growth at companies like Tata CLiQ and Amazon demonstrates his ability to navigate a dynamic digital landscape.
Conclusion
The appointment of Vikas Purohit signifies Meta’s commitment to further strengthen its presence in the Indian market. His expertise and proven track record position him well to lead Meta’s business growth strategy in India.
FAQs
- When did Meta appoint Vikas Purohit?
The exact date of appointment is not public information, but news articles report it as “recent.”
- What was Vikas Purohit’s previous role before joining Meta?
Virohit served as CEO of Tata CLiQ before joining Meta.
- What are Meta’s main platforms in India?
Meta’s core platforms in India include Facebook, Instagram, and WhatsApp.